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E - commerce help dye industry emerging development

With the rapid development of e-commerce, China's online shopping community has reached a considerable scale, it is learned that in 2012 the overall size of China's e-commerce will exceed 6 trillion. More and more enterprises began to touch "electricity", buyers have changed the habit of shopping in the past to "online shopping." E-commerce is gradually changing people's consumption and way of life.

Facing the increasingly severe resource and environment constraints and the increasingly prosperous environment of e-commerce, enterprises with e-commerce means to spawn a variety of business model innovation has become a hot market competition. Therefore, enterprises in the existing model, based on the development of e-commerce to adapt to the general trend to promote business model innovation, and cultivate sustainable competitive advantage. Dye industry is no exception, catch up with the development of the times, into the electronic business positions.

Pan Yan engaged in the production of dyes for many years, the field of e-commerce is very optimistic about the dye industry to enter the mobile Internet Pan Yan has its own views. China has become the world's largest producer of dyes, dye production in 2010 accounted for about 54.7% of world production, consumption accounts for about 42.36% of world consumption. "12th Five-Year Plan" is a key period for China to change from a big dye producing country to a strong one. With the improvement of the competitiveness of China's dyestuff market and the slow recovery of the world economy, China's dyestuff export volume will grow greatly.

Now, with the fiber performance and dyeing and finishing technology continues to improve, the field of textile applications continue to develop, the market demand for more and more dyes, more and more, so to strengthen application services, to provide more detailed and personalized service, To help users choose and use dye is a good dye manufacturers an important work on the dye market development and product development is of great significance.

Pan Yan said that the rapid development of the field of Internet e-commerce, for the dye industry, this is a new area of development, but also means greater potential market, therefore, dye manufacturers should actively seek online market development, Market and online market integration, strive to get out of a line, the simultaneous development of two online market new model.

In the traditional business model, the dye industry consumers to buy goods, the steps are: to collect commodity information → purchase goods → goods delivery. The purchase cost includes not only the retail price of the product itself, but also the cost of transportation and transaction time and energy. In e-commerce environment, the consumer's purchase cost includes only the cost of goods, the cost of the Internet and time, energy, etc., which greatly reduces the cost of buying the consumer. And, an important feature of the era of e-commerce is the electronic communication, which makes the whole world in the network environment to become a global village, people's information exchange is no longer separated by thousands of miles, but in an instant can achieve the transmission of information , Which allows customers to grasp in time the price advantage between different regions. E-commerce is bound to the emerging rise of the dye industry is a great help.